Ted Baker is returning to its tailoring roots

Located in the heart of London’s financial district, the brand’s new endeavour is calling back to where it began, representing an evolution of the brand’s UK retail presence. Rooted in the traditions of British tailoring and reimagined for today, Ted Baker Tailoring is paying attention to valued style and timeless quality. With impeccably cut suiting to elevated everyday essentials, each piece is crafted with purpose. 

The new London concept store brings Ted Baker back to life through an immersive retail environment where product, design and storytelling come together. The brand’s attention to detail in their new collection is reflected in the store, with each unexpected detail and characterful touch woven into the space, continuing to set them apart. 

“This opening is an important milestone for Ted Baker in its home market and a reaffirmation of the brand’s British heritage and the enduring relevance of the category where it all began,” said Henry Stupp, President, Lifestyle EMEAI at Authentic, the brand’s owner. “We’re building on the qualities that have long distinguished Ted Baker, its approach to tailoring, craftsmanship and distinctly British point of view, while evolving the brand for today’s consumer. London is the natural place to begin, and we see this opening as a defining step in the brand’s next chapter.” 

The opening of Ted Baker Tailored marks the next phase of the brand’s UK retail strategy, building on its existing presence as Ted Baker continues to strengthen its physical footprint in its home market.

Ted Baker Tailored officially opened on 2 October 2026 at 155 Fenchurch Street, London, EC3M 6AL.