ALO Captures the Spirit of Los Angeles in Its Latest Campaign Starring Bella Hadid

Fashion and lifestyle brand, ALO, unveils model and entrepreneur Bella Hadid for their latest campaign. Both harmonious in values of mind-body wellness and a portrait of presence, authenticity and the quiet confidence that comes from feeling at home in your body.

Born and raised in Los Angeles, Hadid’s approach to wellness and an effortlessly spirited lifestyle naturally aligns with ALO’s long standing ethos. The campaign embodies LA, capturing movement, meditation, and Hadid at her most grounded, making space to reconnect with herself – highlighting ALO’s belief that true wellness begins with self acceptance. 

The campaign “reflects a part of [her] everyday life that’s been there for years.” making the partnership feel authentic to Hadid’s personal values and rituals, paralleled to Summer Nacewicz, EVP of Marketing & Creative at ALO naming the model as a representative of “the ultimate ALO girl”. 

Shot in Los Angeles by acclaimed fashion photographers Mert & Marcus and styled by Mimi Cuttrell, the campaign captures the backdrop of the city that shaped both ALO and Hadid. Blending intimate portraiture with cinematic storytelling to display the brand through understated styling, natural lighting and striking compositions, bringing ALO’s vision of wellness to ease. 

Launching with ALO’s Pre-Fall Collection, Hadid wears signature ALO essentials, including the Airbrush Better Together Bra and Full Stride Micro Short, ALO Trail Sneaker, Airlift Rebel Bra and High-Waist 7/8 Rebel Legging, Accolade Shorts, Sheer Glow Bra, Softsculpt Precision Tank, Softsculpt 2” Short, and more. These styles reflect ALO’s continued versatile design, elevated performance and wellness foundation.