Karl Lagerfeld brings Paris to New York City

Michael Simon / Getty Images

On April 20th, Karl Lagerfeld and Karl Lagerfeld Paris took over Herald Square in New York to celebrate their Spring–Summer 2026 campaign, From Paris with Love, starring Paris Hilton. Perched atop a vintage double decker bus in an all black look, Hilton delivered a special DJ set against theHerald Square Plaza reimagined to resemble a Parisian-inspired destination in the middle of New York City.

Michael Simon / Getty Images

The venue was outfitted to look like a chic Parisian café, complete with a branded coffee cart, bistro chairs, and pains au chocolat. Even Karl Lagerfeld’s cherished cat, Choupette made an appearance, through a staggeringly lifelike costume – her first sighting in New York since the 2023 Met Gala. 

Paris Hilton photographed by Sansho Scott / BFA

Alongside friends of the Maison, the guest list was a curated selection of international content creators and influencers including Young Emperors, local New-Yorkers and Paris Hilton fans. DJ Pamela Tick opened the event, before Paris took over in a black patch bomber jacket, emblazoned with “Paris”, paired with a black mini-skirt and heeled boots from the new collection.

Paris Hilton photographed by Sansho Scott / BFA

From Paris with Love was not only a cheeky play at the cover star but also a celebration of the Maison’s French roots in Hilton’s home city, making the campaign feel as much Paris as it does New York City.