
The launch of the H&M Stella McCartney Insights Board signals a shift away from campaign messaging towards something slow, more collective and grounded in dialogue.
By Phillza Mirza
Collaborations between H&M and Stella McCartney have historically centred on product. Capsule collections, material innovation and access have shaped the partnership’s public face for years. Their latest project takes a different direction. Instead of introducing garments, the pair have introduced a structure for conversation.
The H&M Stella McCartney insights Board gathered for its first meeting in London this spring, bringing together voices from across fashion, technology and culture to consider how sustainability can move beyond statement and...







































































