
Travel becomes a state of mind in SIGHTSEEING, Samsøe Samsøe’s Spring Summer 2026 campaign. Set in Belgrade and defined by motion and curiosity, the imagery reflects a season built around layering, versatility, and the freedom to move through space on one’s own terms.
Shot by Phillip Paulus, the campaign unfolds around one of the city’s most recognisable landmarks, the Avala Tower. Its sharp geometry and sweeping views act as both setting and structure, echoing the clarity and restraint that define the SS26 collection. Here, architecture becomes a quiet collaborator, grounding the imagery while allowing the clothes to move...








































