
The Parisian Maison opens its new Regent Street flagship alongside its AW26 campaign, with Dree Hemingway returning for a second season to front the collection.
Words by Yasmine Medjdoub, October 2026
GERARD DAREL is bringing a little Parisian ease to London with the opening of its new Regent Street flagship, alongside the unveiling of its Autumn/ Winter 2026 campaign starring Dree Hemingway for a second consecutive season.
Situated at 221 Regent Street, the new 180 square metre space is conceived as a Parisian apartment transported to the heart of London. Across two floors, art, vintage furnishings and artisanal objects sit alongside soft architectural lines, terrazzo, travertine and warm woods, creating a space that...







































































































































