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Just moments from Bond Street station, is a hotel that buzzes with the particular energy of London, The BoTree. Equally a sanctuary just as much as it is a cool scene. Poised at the crossroads of Mayfair, Marylebone and Soho, it borrows a little from each. Polish, personality and fun. 

Rooms and...

Think structured, fierce and powerfully fearless. Luroq is London’s newest mixed heritage brand that is shaping up everyone’s fashion game, especially those in favour of semi-luxury moulded with the fluid demands of modern living. 

Birthed in 2025 by Creative Director Sanya Yadav, a graduate of London College of Fashion and Istituto Marangoni, Luroq brings together London’s sharp energy, Milan’s elegance and the craftsmanship of Indian ateliers. 

The pieces...

Photography by @jjlorenzo

Reimagining the way we view collections, Jawara Alleyne steers away from fleeting runways and instead presents an impactful exhibition to share his newest AW26 collaboration with Converse. The innovative display presents garments as art pieces, inviting the audience to experience details up close in an immersive space.

Photography by @ben_awin

Choosing ‘nightlife’ as the core inspiration for his free-spirited collection, he highlights how the current loss of clubs and third spaces leads to a drought in ways to shed the pressure of daily life. As opportunities to dress up and gather diminish, Jawara unveils his...

As the curtain fell on London Fashion Week, one standout hair trend emerged on Sinead Gorey’s Autumn/Winter showrunways, the slicked-back, noughties braid. It’s less front row glamour and more back room of the pub at midnight. It perfectly captured that insouciant pub cool girl energy.

Gorey’s A/W collection paid homage to the spirit of a night at the pub, nostalgic and deliberately undone. The hair mirrored that mood. Models wore ultra slick, glass like roots pulled tightly away from the face, flowing into a clean plait that unravelled towards the ends. Controlled at the crown but soft and windswept through...

Presenting its new campaign ‘The Outside is On’  Wax London’s new collection boasts rich colour, relaxed tailoring and elevated knits you won’t want to take off this season. Capturing the essence of spring, you’ll want to spend all your days outdoors. 

Grass green, rusty orange and cobalt blue spark fresh choices for the upcoming change of weather. While versatile patterns, tactile textures and fluid draping define key pieces designed to transition seamlessly from this year to the next, reflecting the brand’s signature balance of craft and wearability. 

Born in 2015, Wax London has always been...

On the banks of the River Thames at Tate Britain, Mithridate staged a story about arrival. 

Autumn Winter 2026, Daniel Fletcher’s third runway outing for the house, unfolded as a quiet meditation on movement. A lone figure wanders, gathering fragments of a new life along the riverbed. Wild flowers surface where you might not expect them. Objects become anchors. The wardrobe builds slowly, shaped by encounter.

It mirrors the brand’s own reality. Mithridate, founded in Guangzhou, now finds itself firmly rooted in London. The relocation to Borough, a short walk from the market and the river, marked more than...

For their Spring/Summer 2026 collection, the Paris-based house returns to its origin. Titled The Source, the collection begins from a place that feels almost radical in its simplicity. The garment as necessity and acting as a wearable source of armour.

Chapter I of the campaign, fronted by Ester Expósito, unfolds not as a performance but as a presence. A reflection on femininity before it is defined by expectation. Before self-surveillance. Before the gaze recalibrates posture and instinct. This is fashion at its most elemental.

The artist’s synonymous moon symbol continues its...

“Denim has always been central to Gap’s place in culture,” and their newest collaboration with Harlem’s Fashion Row (HFR) undoubtedly reimagines Gap’s most iconic material. Founded by Brandice Daniel in 2007, HFR is an organisation that creates bridges between brands and designers of colour, with the aim of promoting inclusivity in an industry that has often been inaccessible to them. 

Their latest 20-piece collection offers statement silhouettes and archive-inspired essentials that showcase the work of five Black designers:– Daveed Baptiste, LaTouché, IGDALYAH, Atelier Ndigo and Nicole Benefield Portfolio.

Serving as a canvas for creativity, each designer’s four-piece capsule showcases...

“What makes you confident?” isn’t posed lightly. For SS26, Tone Deaf builds an entire collection around it. Founded by Mustafa Ahmed in 2024, the label has steadily shaped a language rooted in craft and restraint. This season marks a shift. Rather than focussing on isolated pieces, SS26 arrives as a fully realised wardrobe, complete looks with distinct characters in mind. It lands as a statement rather than a seasonal release.

Tone Deaf has always operated in the space between denim innovation and artisanal technique. That tension remains, but here it feels distilled. The...

“Denim has always been central to Gap’s place in culture,” and their newest collaboration with Harlem’s Fashion Row (HFR) undoubtedly reimagines Gap’s most iconic material. Founded by Brandice Daniel in 2007, HFR is an organisation that creates bridges between brands and designers of colour, with the aim of promoting inclusivity in an industry that has often been inaccessible to them. 

Their latest 20-piece collection offers statement silhouettes and archive-inspired essentials that showcase the work of five Black designers:– Daveed Baptiste, LaTouché, IGDALYAH, Atelier Ndigo and Nicole Benefield Portfolio.

Serving as a canvas for creativity, each designer’s four-piece capsule showcases...

Photographer LEWIS DAVIES

Digi Op & Retoucher OLLIE CHALIS 

For Imagine Magazine

Travel becomes a state of mind in SIGHTSEEING, Samsøe Samsøe’s Spring Summer 2026 campaign. Set in Belgrade and defined by motion and curiosity, the imagery reflects a season built around layering, versatility, and the freedom to move through space on one’s own terms.

Shot by Phillip Paulus, the campaign unfolds around one of the city’s most recognisable landmarks, the Avala Tower. Its sharp geometry and sweeping views act as both setting and structure, echoing the clarity and restraint that define the SS26 collection. Here, architecture becomes a quiet collaborator, grounding the imagery while allowing the clothes to move...

French-Swedish premium menswear brand Ron Dorff and French travel lifestyle brand Lipault have joined hands to launch the Marathon Flyer Collection, a complete set of essentials for frequent travellers, from comfortable sports socks to sleek luggage.

While Ron Dorff brings years of expertise in functional and high-performance sportswear and loungewear, Lipault offers a free-spirited but timeless elegance in a collection that allows you to explore the world in comfort and style.

Designed for effortless mobility, the collection includes the Sports Cashmere pants and jacket, the city jacket, an organic cotton t-shirt, sports socks,...

The Grammy’s Best New Artist category boasted an impressive and well-deserved lineup this year, with nominees including Addison Rae, Alex Warren, KATSEYE, Leon Thomas, Lola Young, Olivia Dean, sombr and The Marías. The artists came together to celebrate their nominations with Spotify at its annual Best New Artist celebration in LA, featuring standout performances from each nominee and underscoring Spotify’s commitment to championing the next generation in music.

The night opened with an unforgettable performance of Leon Thomas’ hit MUTT, followed by Lola Young’s emotional rendition of d£aler and a crowd-wide singalong to Alex Warren’s Ordinary. 

This year Reebok partnered with Slam Jam and FEU Magazine for MOSH: an immersive installation exploring the 80s and 90s rave culture in the UK and its subversive influence on music, fashion and collective movement.

Since the 1970s, Reeboks have emerged as a cornerstone of rave culture in the UK. Ravers adopted Reeboks not for their look but for their practicality and comfort making them a constant symbol worn across multiple generations. Born from...

In his debut as the first Men’s Creative Director for Maison Christian Louboutin, Jaden Smith presented the Men’s Fall/Winter 2026 collection in Paris through an immersive exhibition on January 21. The curated experience was at the intersection of fashion, visual art, music and history, a natural combination for Jaden Smith, who, at 27, already has an impressive resume of creative pursuits.  

The new collection pays homage to Christian Louboutin’s heritage, honouring the designer’s legacy...

The fragrance house is embarking on a new chapter by unveiling a rare, limited-edition collaboration with artist Maggi Hambling. To celebrate its 155-year history, Penhaligon’s will be reimagining its iconic Endymion Concentre, limited to just 155 bottles worldwide. Each bottle has been individually adorned by Hambling, engraved and numbered, and finished with a bespoke indigo ribbon created by the artist herself. Presented in a specially designed case and accompanied by a print of one of...

British Heritage and contemporary mythology meet in a quietly powerful debut collaboration between Barbour and Feng Chen Wang, launching January 9, 2026. Rooted in shared values of authenticity, storytelling, and craft, the capsule collection bridges the British countryside with Eastern symbolism, offering a considered dialogue between past and present, function and feeling.

At the heart of the collection is a reimagined Bedale jacket, transformed through Feng’s conceptual lens. Drawing inspiration from the mythical Long...

In 2026, CHANEL opens a new chapter in the story of Ruge Noir, inviting Ammy Drammeh, a member of the COMETES COLLECTIVE, to reinterpret one of the house’s most enduring signatures. 

LE VERNIS

PERFORMER

RRP £30

First unveiled on the Autumn-Winter 1994 runway, Rouge Noir was never simply a colour. Born backstage when Heidi Morawetz mixed black and red to achieve a shade that felt instinctive rather than prescribed, it arrives as a quiet...

As the festive season comes to a close and gloomy January takes over, puffy, tired eyes are a signature look for those drowning in never ending inboxes. Having to deal with all the tasks you had postponed till the new year calls for some essential self-care.

Enter: Chanel’s new Le Lift Flash eye patches, offering a glamorous and instant solution to ward off the January blues. The hyaluronic acid patches are an addition to Chanel’s long lineage of anti-aging...

Since Gabrielle Chanel first introduced cosmetics in the 1920s, beauty at Chanel has never been about excess. Rather, it celebrates clarity, impeccable textures and colours that feel timeless, instead of trend driven. The house’s approach to beauty is to enhance one’s natural features, to refine rather than disguise.

Backstage at Chanel’s Métiers d’Art 2026 show in New York in December, beauty took on a quietly powerful role, polished, graphic, and rooted in exceptional...

Launched in 2019, Treehouse Hotels is a brand rooted in community and wellness, encouraging guests to interact with local nature and activities. With locations in Manchester, London, and Silicon Valley, each playful hotel imagines every detail “through the carefree, optimistic lens of childhood,” and executes this vision with a refined, nature-inspired elegance.

The brand’s first hotel...

Launching on March 31st, the return of the restaurant’s Diner Deluxe tradition comes with a fresh new menu for guests to sample, with classics including Eggs Benedict and Imperiale on offer. The idea is simple to create a place where guests can enjoy a glass of champagne, without sitting down for...

While we enter the cold winter months, premium Italian footwear brand AGL has made it clear that we must look to the future with their new Spring Summer 2026 collection Urban Jungle. Described as shoes for the city’s modern woman, the collection celebrates energy and fearlessness at a time where life opens up to being a little more joyous, and everyone is outside again. 

A day in the office followed by an evening in the pub garden with the girls? The collection is designed to seamlessly move with you throughout your day, pairing everyday functionality with a dose...

Johnny Marr is a man who loves guitars. His passion is apparent when we catch up over the phone on a bright October afternoon. He doesn’t seem to see guitars as objects or instruments, more as vessels. To Marr, guitars hold memories better than his own brain. Each one...

Milano Cortina 2026 will mark OMEGA’s 32nd occasion serving as Official Timekeeper of the Olympic Games since 1932. In celebration of this role, the brand will, for the very first time, host a dedicated brand home throughout the Winter sporting competition. 

A popular members-only destination throughout the Olympic Summer Games in London 2012, Rio 2016 and Paris 2024, OMEGA...

Heineken® Studio’s latest collaboration with interior designer Axel Chay introduces a bespoke new brew with a uniquely designed can and ‘Social Set’ that includes a tray, coaster and glassware. These pieces have been crafted to enhance social experiences when bringing both new and old friends together over a drink.

Heineken® Studio, the experimental innovation hub of Heineken®, partnered with the french designer for his bold, contemporary artistic style. The Marseille-born creative drew inspiration from his homeland from nights spent meeting friends and forming new connections at his favourite bars in Marseille. Chay collaborated closely with Heineken® Master Brewer,...

Lipstick has always been a staple – instantly recognisable, deeply personal, endlessly expressive. Yet, as beauty has evolved, the science and genetics behind the lipstick has not been altered. That is, until now.

Enter REFY Lip Stick: the brand’s most ambitious product to date. Minimal by design but maximal in impact, it is a fusion of innovation and intention, created for a generation that demands both modern beauty and purpose. 

Following the record-breaking success of REFY’s Lip Sculpt – which sold one every four seconds – and their award-winning Blur Liner and Lip Gloss, the brand’s co-founders Jess...

The interception between architecture and design have always been central to Maison Margiela’s creative identity. Continuing on from their iconic legacy in the fashion world, the Maison has launched their own luxury residencies, centred around their defining design features of deconstruction, trompe-l’œil, and transformation.

The luxury living quarters have been developed in partnership with Alta Real Estate Development to create 25 bespoke units situated in Dubai’s exclusive Palm Jumeirah. Guided by an innovative approach,...

Infiniment Coty Paris revisits its origins with the reawakening of Ambre Antique, the 1905 creation of founder and perfumer, François Coty, now reborn in a contemporary reconstruction that celebrates the brand’s storied heritage, 120 years on from its first release.

Part of the Infiniment Coty Paris collection, the resurrection of this iconic fragrance represents a golden age of perfumery, brought to a modern audience through meticulous reconstruction and reimagination. Infiniment Coty Paris...

Image credits: Visit Ljubljana & Birdie Ljubljana

There’s a moment, as you walk along the Ljubljanica River, when you realise why the locals call this “a city made for people.” The air feels unhurried; bicycles glide past painted façades, café chatter drifts over cobblestones, and everywhere, the soft green pulse of Slovenia’s capital hums with quiet confidence. For Imagine Magazine’s latest travel dispatch, we spent four days...

Where intellect meets allure, luxury fragrance house MIND GAMES unveils its latest move on the olfactory chessboard – Playmate and Check Please, two bold additions to its acclaimed Soulmate Collection. Launching exclusively at Selfridges and mindgamesfragrance.com on October 30, these scents mark a milestone for the fast-rising house celebrated for its craftsmanship, conceptual storytelling, and unapologetic sophistication.

A MOVE OF MASTERY

From its inception, MIND GAMES has positioned scent as both strategy and...

Backstage at LJFW photographed by Anja Smaka

The 16th edition, held from October 16-19, 2025, wasn’t just a platform; it was a potent symbol of responsibility, cultural depth, and self-confident boutique identity. This season, the narrative was clear: designers are daring to delve deep into history, technology, and the raw, unedited impulses of the human condition.

DAY ONE: THE PRIMAL PULSE OF FASHION

Day One kicked off with JSP, whose WO/MAN collection blurred gender lines, focusing on layering and contrasting materials to reflect both strength and vulnerability. Ana Jelinič X Katja Magister followed, presenting EMBRACES, a narrative...

Created by star perfumer Amandine Clerc-Marie, this new parfum takes the signature vanilla notes we know and love and cranksthem up a notch. “I wanted to amplify the power and sensuality of the three vanilla accords at the heart of Goddess,” Amandine...

Crafted from recycled and bio-based materials, including ethically sourced acetate and reclaimed metals, each pair reflects Avanguard’s mission to reduce environmental impact without compromising quality. The collection features sleek silhouettes, bold colourways, and durable frames designed to make a statement while treading lightly on the planet.

“Our mission has always been to combine avant-garde design with environmental responsibility,” says founder Faiza Seth. “With this collection, we’re proving that sustainable eyewear can be both...

Sitting in Argüelles at the edge of the Gran Vía, the Madrid Marriott Hotel Princesa Plaza stands as a quiet nod to the city’s brutalist soul. The €51 million renovation by Estudio Caramba has given the space a contemporary identity while preserving its characteristic hexagonal pillars, conceived by architect Luis González Cruz in the...

In celebration of her third studio album, released in August this year, singer-songwriter Laufey partnered with principal ballet dancers to create four exclusive ballet films featuring tracks from the record. Known for her unique blend of jazz, classical and pop, Laufey brings a cinematic quality to her music that naturally...

Savile Row, a street synonymous with the term “bespoke,” embodying the duality of heritage and bold innovation, is no stranger to the snips of shears against fabric, transcending atelier into art forms. Now, Penhaligon’s has extracted that very essence into a fragrance: The Cut. The house’s newest eau de...

At Fashion Scout this season, FJU Talents presented a masterclass in quiet innovation. Four emerging designers, Chih-Wen Kuo, Juan-Juan Xu, Yi-Zhen Lin and Ying Chu, transformed the runway into a dialogue between craft and emotion, weaving Taiwan’s cultural memory into modern silhouettes. From knitwear that maps time and loss to sculptural forms that explore connection, each collection offered a distinct voice within a shared language of precision, introspection, and poetic design. Together, they marked a defining moment for Taiwan’s next generation of designers, one rooted in heritage, yet entirely of the now.

Chih-Wen...

When Chiyue Dai sent her models down the runway at London Fashion Week with the scent of salt air and echoes of a Shanghai dockyard lingering in the imagination, it felt less like a debut and more like a homecoming. Pai Tou, her SS26 collection, traces the memory of her mother, one of...

Manchester’s nightlife takes centre stage this October as ASICS and Foot Locker join forces with local institution Habitat for the drop of two exclusive Gel-Kinetic Fluent colour ways – available only at Foot Locker.

Arriving in a sleek all-black iteration for men and a white, silver and pink style...

On the 25th of September, New York was baptised in cobalt as the house unveiled Bleu de Chanel L’Exclusif, its latest olfactory weapon. The venue? Le Jardin Sur Maison. A space so exquisite it made the Empire State Building blush. Yes, its famous lights glowed blue. Subtle, right?

Olivier Polge, CHANEL’s perfumer and alchemist-in-chief, presented his creation: a fragrance with the audacity to declare itself the ultimate expression of masculinity. Think amber-wood dipped in resin, smoothed with sandalwood sourced exclusively from Maré, New Caledonia. Afragrance carved from cedar and vetiver, tempered in molten amber, draped in the...

The event captivated the audience with a unique interactive runway showcasing models, which was held at the restaurant, Kitty Hawk.

Victoria Price, the founder of Emello, built this brand with an intention for women who carry elegance and substance. The name Emello is derived from the Latin word “rival” which epitomises the company’s drive and passion.

“Our launch collection is something that we are so proud of, but just like the women that wear the brand, we are going to keep on evolving and the sky’s the limit,” said Price in a TikTok video at the event.

If the gilded walls of Café Royal Grill could talk, they would surely have some wild stories to tell. Over the last 160 years, Hotel Café Royal has welcomed an array of distinguished guests, from royalty and members of high society to celebrities and Hollywood stars including Winston Churchill, Oscar Wilde,...

Harrods has unveiled an exclusive new pop-up, the Johnnie Walker Vault Boutique, which will run for three weeks from 3rd to 25th October 2025. The activation marks the debut of a collaboration with fashion designer and creative director of Balmain, Olivier Rousteing, introducing two exclusive new items: The Couture...

Sat inside Madrid’s impressive City Hall–a 20th century building known as the Palacio de Cibeles, reflecting the sky through the beautiful vaulted windows above us–we find ourselves in what was once a mail-sorting room. Today, City Hall has transformed into a catwalk for the “Desfiles en la Ciudad” (Fashion Shows in the City) initiative, around which Mercedes-Benz Fashion Week (MBFW) Madrid is concentrating its OFF fashion shows. This is just the beginning of the 40th anniversary program packed with talented showcases ranging from established local designers, to international guests and emerging creatives, reflecting one of the key values MBFW Madrid...

The energy was palpable, the lively, chattering, and well-dressed audience gathered beneath red spotlights and an exposed ceiling, ready for a display that promised to be much more than a fashion show, it was a statement. With the runway entrance down a stately staircase and the rhythm of Amapiano setting...

Positioned midway down a quiet street in Paris’ 9th arrondissement, the 5-star hotel is a quiet escape from the bustling market street of Rue Cadet. 

As you step through the doors, you’re warmly welcomed into the hotel’s café, adorned floor to ceiling with beautiful upholstery by acclaimed interior architect Martin Brudnizki. His botanical designs cover the seats, ceilings and even the room’s columns with gorgeous colourful detail. Filled with hotel guests sipping their morning espressos and checking in on emails, this relaxed space creates a warm entrance to the hotel. From the art house coffee table books on the shelves,...

Swiss watchmaker OMEGA has revealed its latest collection, marked by the campaign titled “My Little Secret”. The new Aqua Terra 30 mm series, featuring 12 distinctive timepieces, is an elegant reimagining of the original Aqua Terra watch launched 23 years ago. In honour of the occasion, the OMEGA team gathered...

London was transformed into a vibrant fashion mecca this past weekend as Fashion Week took centre stage. Kicking it all off on Thursday night was Belvedere Vodka, debuting its latest creation, Dirty Brew, at an exclusive club event hosted at the iconic Dalston coffee spot, All Press Roastery.

This unique venue seamlessly shifted from a relaxed, daytime coffee spot to a sleek late-night hotspot, coined Club Dirty Brew. Spotted on the dancefloor, a VIP guestlist showcasing some of the biggest names in music, industry tastemakers, and emerging talent including the likes of Mahalia, Daryl McCormack, Ella Eyre, Jonbers Blonde, Beth...

Prada’s It girls (and boys) are back – moving as one for the brand’s Fall/Winter 2025 campaign, which channels freedom, unity, and the quiet power of motion.

Miuccia Prada and Raf Simons have delivered another stellar collection, capturing the chaos of real life in motion. Led by their ever-striking muse Kendall...

‘Lobster Yards’ a new, free public pop-art takeover at Borough Yards, the lifestyle destination situated between the South Bank and Borough Market, London. And what exactly does ‘Lobster Yards’ entail you may ask? Well, essentially, it consists of five over two-meter-high sculptures, an over four-meter-high inflatable and building takeovers...

Whether commuting to work, packing for a weekend away, or carrying a suitcase full of clothes and magazines to fashion week, Kapten & Son helps you stay cool, calm, and collected–the perfect façade we’re all striving for.

The Heathrow Aluminium Check In case, in silver, was my poison of choice for my latest trip to Madrid fashion week. With carefully designed compartments for organised packing, it’s clear that functionality is front of mind in...