ALO and Steven Meisel reunite for the second instalment of its Bag Collection

The Los Angeles-based brand launched in 2007, establishing itself as global leader within the wellness and lifestyle sector. ALO has a fashion-forward vision, with a clear emphasis on designs that move with you seamlessly from the yoga mat throughout the rest of your day. Going beyond fashion, ALO’s expansive ecosystem also includes wellness products, community events and an online fitness platform, offering thousands of free classes for users.

ALO reunites with fashion photography royalty Steven Meisel to capture the campaign. After shooting the inaugural collection, Meisel brings chapter two of ALO’s Bag Collection to life, bringing Amelia Gray, Candice Swanepoel and Daiane Sodré back together whilst welcoming Ming XI and Natasha Poly to the campaign.

“Building on the iconic visual language of our first bag campaign, we wanted to evolve the story through new faces, unexpected propping, and a greater sense of movement,” said Summer Nacewicz, Executive Vice President of Marketing and Creative at ALO. “Steven brought an energy to the imagery that feels both sexy and inherently sporty.”

The collection sees the arrival of a new silhouette, the Unwind Cinch, along with new fabrications of the classic Tranquillity Tote and Voyage bags crafted with a new Leather Mesh. Paying homage to the iconic athletic mesh that’s historically used in sportswear, the fabric balances high-technology processes with intricate Italian handcraftsmanship to create distinct dimensions. Abby Gordon, Chief Design and Merchandising Officer, said, “taking something sporty and reimagining it in a more sophisticated and elevated way feels inherently ALO.”

In true ALO style, each bag will be accompanied by a hand-selected Intention Crystal. This season sees the arrival of Yellow Tiger’s Eye that symbolises courage and personal strength, alongside Smoky Quartz that focuses on grounding and protection.

The Unwind Cinch debuts as a softly structured design available in Medium and Mini sizes. The Leather Mesh Shoulder Voyage is a reimagined staple of the brand that is more compact, suitable for everyday wearability.

An array of small leather goods is launching with the Bag Collection. Like the bags, everything has been designed in Los Angeles, then handcrafted in Florence, Italy to the highest quality using the same premium materials. The assortment includes a Card Holder, Zip Card Holder, Zip Around Wallet, Passport Cover and Small Crescent Pouch. Each item has been intentionally designed to complement the broader accessories collection.