Paul Smith is Giving Darts a New Look

Fashion and sports are crossing over once again. Paul Smith has collaborated with Harrows darts to reimagine the traditional game in this new cultural era. This collaboration of over a century of combined British heritage, allows for Smith to bring his distinctive design eye to one of sports most established manufacturers. 

Founded just three years apart, Paul Smith and Harrows Darts have spent more than half a century building British brands in very different industries. The collection of darts and dartboards, set to be sold through Paul Smith stores across the UK, Europe and the USA,  marks a meeting of British fashion, design and sport. 

The ‘Harrows for Paul Smith’ limited edition collection has been built around the brand’s shared appreciation for attention to detail and craftsmanship. Spotlighted across the assortment is the designer’s vibrant signature colours; two pieces of professional-grade darts equipment: a limited-edition dartboard and specially designed set of 90% tungsten darts. 

The limited-edition dartboard has been given the same attention to performance and detail. Darts made from 90% tungsten allows the darts to carry their weight in a slimmer barrel, helping players group their darts more closely together on the board. Made from madagascan fibres, the dense board is designed for resilience; recovering after each throw and the ultra-fine hardened wiring maximises the available target area and helps reduce bounce-outs, all while Paul Smith’s distinctive colour palette gives the traditional board an unmistakable new look.

Managing Director, Damian Ara, from Harrows Darts, said: “It feels like a real celebration of both brands – our shared British roots, our attention to detail and a belief that great design and great performance should go hand in hand.” Adding, “Darts is having a real cultural moment. The people playing it, watching it and engaging with the sport are changing. Today, seeing darts cross over into fashion and design feels like another sign of just how far the sport has travelled.” 

The range can be bought via the Paul Smith website now.