Jacob Elordi is Bleu de Chanel

Unveiling the identity of its new BLEU DE CHANEL L’EXCLUSIF ambassador, CHANEL has announced Jacob Elordi. Starring in a new campaign directed by Oscar-winning filmmaker Alfonso Cuarón, the Australian actor marks a new chapter for the fragrance, embodying its spirit of freedom, audacity and contemporary masculinity.

The fast-paced film marks CHANEL’s first action-led fragrance campaign. Following a narrative driven by pursuit, desire and risk, it takes the House in a bold new direction, unlike anything seen in previous ambassador campaigns. Elordi leads a series of action sequences, chase scenes and martial-arts choreography, guiding viewers through a high-speed pursuit centred on the theft of a bottle of BLEU DE CHANEL L’EXCLUSIF.

Much like the fragrance itself, Elordi epitomises the qualities at the heart of the new campaign. Known for his instinctive masculinity, individuality and charisma, the actor brings a contemporary sophistication that aligns seamlessly with the evolving identity of BLEU DE CHANEL L’EXCLUSIF.

The campaign’s director, Alfonso Cuarón, brings his signature balance of energy and tension to the film. Renowned for his cinematic approach to suspense and movement, the Oscar-winning filmmaker lends his distinctive vision to the campaign, capturing the spirit of freedom and adventure at the heart of BLEU DE CHANEL L’EXCLUSIF and translating it to the screen.

At the heart of the campaign is BLEU DE CHANEL L’EXCLUSIF, a woody aromatic amber fragrance defined by the imprint of sandalwood. Enhanced by leathery, resinous notes of cistus labdanum, the scent offers a deeper, more mysterious interpretation of the BLEU DE CHANEL signature. Housed in the collection’s iconic square bottle, the fragrance is available in 60ml and 100ml sizes, retailing at £158 and £215 respectively.

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