Fashion’s New Eden: Bershka x Aries Reimagines Paradise 

Founded by Sofia Prantera, Aries is widely recognised for its distinctive blend of streetwear and luxury, underlined by a powerful graphic and cultural identity. 

The collection explores the idea of a constructed paradise, using symbols from the Garden of Eden, the apple and serpent reflect on themes of consumerism, self-reinvention, and identity in contemporary culture. This conceptual approach is translated into a wardrobe that balances visual impact with everyday wearability. 

The campaign, shot in Huntington Beach,California, by artist and photographer Ed Templeton, adopts a raw, documentary-style perspective, capturing moments of youth and spontaneity. Styling is led by Heidi Bivens, known for her work on Euphoria, bringing a modern and emotionally resonant edge to the visuals. 

Across menswear and womenswear, the collection combines preppy and grunge influences. Key pieces include paisley printed denim, graphic tees, swimwear, tracksuit sets, and multiple apple printed pieces. A varied colour palette and playful references to the Garden of Eden further define the range. 

Εδεν launches online for Bershka members on April 23, followed by a wider release in selected stores and online from April 24.