Jacob Elordi Named New Face of Bleu de Chanel

More than a campaign face, Elordi represents a generation of actors reshaping contemporary cinema. Rising to global recognition through HBO’s Euphoria, his portrayal of Nate Jacobs established him as a magnetic and complex screen presence. Since then, Elordi has taken on a series of transformative roles, from Saltburn to his portrayal of Elvis Presley in Priscilla. His evolving filmography continues with ambitious projects including Frankenstein and the reimagined Wuthering Heights adaptation.

Elordi’s appointment signals a refined direction for Bleu de Chanel, one that embraces individuality, instinct, and understated confidence. His connection to the house is not entirely new; he previously appeared alongside Margot Robbie in a Chanel N°5 campaign film, reinforcing his ties to the brand’s cinematic storytelling.

“Jacob embodies freedom, mystery, and a modern elegance that feels inherently Chanel,” noted Thomas du Pré de Saint Maur, the Head of Global Creative Resources for Chanel. Highlighting the alignment between the actor’s persona and the fragrance’s legacy.

Set to debut in May 2026, the upcoming Bleu de Chanel L’EXCLUSIF campaign positions Elordi at the intersection of film and fragrance, continuing Chanel’s longstanding dialogue with cinema while redefining its contemporary narrative.