Gracie Abrams stars in Chanel’s new campaign film for COCO MADEMOISELLE

It’s evening in Paris. Gracie Abrams is sat at her guitar, while a team of hair and makeup artists work their final touch ups, brushing her hair and applying makeup to her cheeks. With a glance in the mirror, she picks up her COCO MADEMOISELLE CRUSH ABSOLU fragrance, and is gone. 

In the car she removes her wig, revealing her signature page-boy haircut, smudges her eyeliner and gives herself a spritz of the fragrance she carries. As paparazzi surround her car, she rolls up the window and escapes into the night. 

Running through the streets of Paris, Gracie frees herself from the fabric confining her. She becomes light, revealing a beautiful white dress underneath – free to move, to run and to dance. The feeling evoked is familiar, but unknown. It draws you in as much as it stops you in your tracks. Minimal and sublime, she runs towards the unexpected, transforming into the elusive and elegant Coco Mademoiselle.

No direction in mind, just a thirst to experience the gifts the night promises her. The city is always on her side. Coco Mademoiselle stumbles into a lively café, where time seems to stop. Captivated by the postcard setting in front of her, she enters the room – expectant exhilaration sits on the tip of her tongue. She leans against the bar as the room erupts into a flurry of life. She takes a breath and a sweet smile comes across her face. The beautiful simplicity of her in the room around her, a familiar setting reinvented with a contagious spirit. She is home.

Welcomed by the diners around her, she plays and dances as the energy flying around the room becomes palpable. The mood is thick and sensual while at the same time light and effervescent. Is it her fragrance? They all wonder. She moves quickly, leaving only a trace of her scent. The places she steps into light up. The only response is to dance along with her. The whole room on their feet, cheering, shouting, smiling. Coco Mademoiselle has captured everyone’s attention.

They are all left with a lasting crush on Coco Mademoiselle, as lightning strikes outside, sending a burst of light through the windows. As quickly as she appeared, she is gone.