Penhaligon’s: The Power of Perfume

Arguably the most important finishing touch to any outfit, how you smell is an accessory that can leave a lasting impact. From the first greeting at the door to the lingering trail as you leave, a signature scent is an undeniably attractive accessory that can level up your look, making you feel good and smell even better.

Penhaligon’s have been perfecting that power since 1870, with a wardrobe of fragrances built for every situation. First founded by William Penhaligon in a barbershop in Victorian England, the house has since become a vessel for storytelling, drifting effortlessly between skin and home. We celebrate the transportive power of the scents with some whose stories we can’t seem to forget.

A London Dandy, photographed by Sam Nicklin for Imagine Magazine, represented by Common Image

A woody, syrupy, whisky-infused scent designed for those after-hours moments of mischief, where the only trace left behind is lipstick on mirrors (and collars), and the echo of brass as jazz rings through the night. Out of the hazy, bourbon-soaked hours of dancing and drinking, shoulders brushing with fellow night-seekers, the party lives on in A London Dandy.

Sports Car Club, photographed by Sam Nicklin for Imagine Magazine, represented by Common Image

Sports Car Club carries that same transportive quality, inviting you into the front seat, windows down. A light kick of pink pepper weaves with the fresh cut of cedarwood and pine as it breezes in. A chill down your spine as cool eucalyptus hits like a breath of cold air. Then patchouli and musk linger with quiet intensity. This aromatic fougère breaks convention, reinventing the classic barbershop scent with a lighter, more versatile hand. Inspired by the sophistication of vintage sports-car upholstery, the British fragrance house brings back a vintage icon, reborn with a modern twist.

The Bewitching Yasmine, photographed by Sam Nicklin for Imagine Magazine, represented by Common Image

Irresistible desire – The Bewitching Yasmine hypnotises everything in its path, leaving those who catch its trail yearning for just a moment longer. Built for the nights you never want to end, it wraps sensual jasmine with dark incense and rich oud, lingering long after you’ve gone.

Lord George, photographed by Sam Nicklin for Imagine Magazine, represented by Common Image

Lord George’s reputation precedes him. A gallant effort to play by the rules, yet a trail of mystery follows wherever he goes. Notes of rum, shaving soap and tonka bean trace a rich, refined palette, suited to keeping Mayfair’s darkest secrets, whisky in hand.

Scent has always been about more than smelling good. It’s about the story you leave behind. Whether that’s in a hallway, a car, a bedroom or the space between two people standing close enough to notice. From the mischief of London Dandy to the quiet drama of Lord George, Penhaligon’s proves that the right fragrance doesn’t just complete a look, it tells a story.

Find your signature scent at Penhaligon’s