MIND GAMES Checkmates Luxury with Two Exclusive New Fragrances

Where intellect meets allure, luxury fragrance house MIND GAMES unveils its latest move on the olfactory chessboard – Playmate and Check Please, two bold additions to its acclaimed Soulmate Collection. Launching exclusively at Selfridges and mindgamesfragrance.com on October 30, these scents mark a milestone for the fast-rising house celebrated for its craftsmanship, conceptual storytelling, and unapologetic sophistication.

A MOVE OF MASTERY

From its inception, MIND GAMES has positioned scent as both strategy and art – every composition is a calculated expression of desire and intellect. With Playmate and Check Please, the brand deepens its exploration of connection and intrigue, inspired by the tactile elegance of chess.

Playmate opens with a blend of sweet Italian lemon and creamy coconut milk, revealing a luminous heart of jasmine, tiare flower, and water lily. A sensual base of musk, vanilla bean, and golden amber anchors the scent. What lingers is a hypnotic spell that is effortless, intimate, and captivating by design.

Check Please exudes magnetic sophistication, blending green apple, nougat, and hazelnut with a heart of black plum, Bulgarian rose, and cinnamon bark. It rests on a heavenly base of oak barrel, vanilla bourbon, and amber. Refined, indulgent, and irresistibly modern, it bleeds a trail of warmth and intrigue.

AN IMMERSIVE DEBUT AT SELFRIDGES

From 30 October to 5 November, MIND GAMES will transform Selfridges London into a sensory arena, inviting guests into an immersive installation that brings the brand’s artistry to life. Further installations will follow in Selfridges Birmingham, with a visual takeover from 24–30 November and an atrium display from 1 December to 25 January.

Founded in 2022, MIND GAMES continues to redefine modern perfumery – proving that in the game of scent, strategy and sensuality are perfect partners. MIND GAMES Playmate and Check Please (100ml Extrait de Parfum, £270) launch 30 October 2025, exclusively at Selfridges and mindgamesfragrance.com.

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By Zain Ké, October 2025