Emello’s Revolutionary and Immersive Debut during London Fashion Week

The event captivated the audience with a unique interactive runway showcasing models, which was held at the restaurant, Kitty Hawk.

Victoria Price, the founder of Emello, built this brand with an intention for women who carry elegance and substance. The name Emello is derived from the Latin word “rival” which epitomises the company’s drive and passion.

“Our launch collection is something that we are so proud of, but just like the women that wear the brand, we are going to keep on evolving and the sky’s the limit,” said Price in a TikTok video at the event.

This star-studded event included: Georgia Toffolo, Hannah Strafford-Taylor, Lydia Millen, Laura Comfort and Pips Taylor headlined the event as the DJ. “Runway to Reality” included three runway walks and an interactive session that allowed for the audience to view the designs closely.

Emello fashion has been taking over the streets of London at the city’s iconic landmarks to debut their cutting-edge designs. Underneath the famous “Welcome to Carnaby Street” sign lies models in Emello’s unique track sets doing performative dances.

Their brand is “designed for women in motion,” offering pure excellence and comfort with premiere cashmere and lyocell blends. This 42 piece collection consisted of v-neck sweaters, knitted co-ords, double-layer jersey vests, trousers and t-shirts.

Emello also debuted its unique Forma sculpt leggings with belt-loops, fleece sets and a half-zip sweater. These materials were built from family-owned factories in Italy and Portugal in order to obtain such attention to detail.

The brand redefines fashion and the way people in the fashion industry think about beauty as it offers timeless and effortless styles.

By Michaela Herbst, September 2025