Belvedere Vodka Transforms Local Coffee Shop into Exclusive Club for New Launch

London was transformed into a vibrant fashion mecca this past weekend as Fashion Week took centre stage. Kicking it all off on Thursday night was Belvedere Vodka, debuting its latest creation, Dirty Brew, at an exclusive club event hosted at the iconic Dalston coffee spot, All Press Roastery.

This unique venue seamlessly shifted from a relaxed, daytime coffee spot to a sleek late-night hotspot, coined Club Dirty Brew. Spotted on the dancefloor, a VIP guestlist showcasing some of the biggest names in music, industry tastemakers, and emerging talent including the likes of Mahalia, Daryl McCormack, Ella Eyre, Jonbers Blonde, Beth Ditto, Seth Troxler and Kelly Lee Owens to name just a few attending the highlight event.

LONDON, ENGLAND – SEPTEMBER 18: Adam Lourazi attends the Belvedere Club Dirty Brew at All Press Roastery, Dalston, celebrating the start of London Fashion Week on September 18, 2025 in London, England.
Photo Credit: Dave Benett

Guests indulged in Dirty Brew served in chic porcelain espresso cups, alongside luxe Espresso Martinis and the standout, oversized Belvedere Dirty Brew Affogato. The choice of venue marked a celebration of the smooth-blend coffee inspiring the drink, and the day to night transformation of All Press Roastery drew a buzzing crowd, filling the dance floor to the sounds of Henri Bergmann, Kelly Lee Owens, and international headliner Seth Troxler–making it one of the most talked-about nights of the week.