THE PACE OF PRADA
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Prada’s It girls (and boys) are back – moving as one for the brand’s Fall/Winter 2025 campaign, which channels freedom, unity, and the quiet power of motion.
Miuccia Prada and Raf Simons have delivered another stellar collection, capturing the chaos of real life in motion. Led by their ever-striking muse Kendall Jenner, the cast quietly front pieces that blend classic Prada tailoring with off-duty ease. Think: elevated corpcore, relaxed suiting and those signature staple looks we’ve come to expect – only this time, with a twist. We’re talking pops of vibrant greens and pinks, even florals (groundbreaking for Fall).
Moving as a group, this campaign feels undeniably alive, as if we’ve simply stumbled upon these models strutting down 5th Avenue, running late for their next meeting. It’s a shared reality, a lived experience.
As for the hero piece? The oversized workbag that defined the season last year makes a triumphant return. Bold yet practical, it’s the kind of bag that carries everything and says even more. Clearly, it’s going nowhere – and honestly, who are we to argue? It remains the crème de la crème of statement bags: oversized, overachieving and utterly indispensable.
All images: Oliver Hadlee Pearch
