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The Icy Girl is melting the competition – Saweetie is back and she’s bringing the pressure. The Grammy-nominated artist, style icon, and self-made mogul has officially kicked off a bold new era with the release of her explosive single “boffum” and the announcement of her upcoming EP, HELLA PRESSURE, out August 1.

SAWEETIE TURNS UP THE HEAT WITH ‘HELLA PRESSURE’

Produced by Grammy-winning hitmaker J White Did It, “boffum” (pronounced bow-fum) is a high-octane return to Saweetie’s hyphy Bay Area roots – wrapped in 2025 polish. Driven by a hypnotic bassline, West Coast bounce, and her unmistakable slick talk, the track is a confident celebration of duality, power and playful defiance.

“New music? New era? Why not boffum?” Saweetie teases. “This track is all about embracing your duality and owning every side of who you are. I’m so excited for the ICY Gang to hear it.”

While “boffum” sets the tone, it’s only the beginning. The full HELLA PRESSURE project promises a deeper dive into Saweetie’s evolving sound and persona, one that continues to blur the lines between fashion, music and cultural influence.

Whether she’s on your feed, your playlist, or your screen, Saweetie’s presence is undeniable. And with “boffum” ringing out across clubs, cookouts and playlists alike, it’s clear: the Icy Girl is in her element – and everyone else is just trying to keep up.

Photo Credit: Lexis Rother