By Olive Walton, March 2026
YOU’RE MISTREATING YOUR HAIR AND YOU KNOW IT… THANKFULLY, BEDHEAD IS HERE TO HELP
As a very guilty culprit myself, whether it’s a quick blow-dry of the fringe, straightening the face-framing bits, or just flicking the ends without any heat protection, I inevitably see the consequences: split ends, dryness, and unwanted frizz, all undermining the healthy, natural waves I so deeply desire.
I know I can’t be the only one. Thankfully, for me and my fellow reckless heat-protection avoiders, rescue has arrived: Bed Head’s new heat-defence range saving our strands from further damage.
Liberate your hair during mid-week refreshes and those in-between wash days with Bed Head’s No Fry Zone, which works on dry hair and protects up to 230°C – safe even during the quickest, harshest styling sessions (I see you, leaving the house with no time and max heat!)
In addition, Bed Head’s Shine Heat Protection Oil, A Glass Act, ensures shiny, moisturised hair with zero risk of frying the ends when restyling after a fresh wash. Beyond shielding from heat tools, it also provides UV protection, because while you put SPF on your face, why not add it to your hair too? Both hair-saving products are available at Amazon and Superdrug.
“We’ve been quietly perfecting these for years – listening to our trend-setting, self-expressive community and testing alongside stylists. One thing kept coming up: heat is part of the daily routine. Fringe touch-ups, quick smooth-downs, that glossy finish you can’t quit. So we created A Glass Act and No Fry Zone – lightweight, protective heat protection essentials designed for real routines, real heat tools, and real life. Think of them as daily insurance for your hair.” – Philip Downing, Bed Head Creative Director.
