By Phillza Mirza, February 2026
Inside the Launch of Entitled1
Art by Naleye
A new cultural platform entered the conversation as Entitled1 launched at 11am today (25 February) with a clear proposition: to rethink how emerging artists are discovered, discussed and collected.
Led by CEO Sam O’Shaughnessy, whose background spans more than two decades in luxury publishing, the independently owned platform sets out to combine editorial depth with a direct commercial route for artists. It is not framed as an online gallery. Nor is it simply a content site with a shop attached. Entitled1 positions itself somewhere between the two, using storytelling as the connective tissue.
“After working in luxury publishing for over twenty years, I wanted to build something genuinely dynamic and culturally responsive,” O’Shaughnessy says. “Entitled1 is about celebrating new talent with authenticity. Independence gives us the freedom to engage creatively, move quickly, and build something that feels relevant to now.”
At launch, three artists are exclusively represented across the platform: Naleye, Jake Hall and Gods MGMT. Their practices differ markedly. Hall’s canvases move between gestural abstraction and diaristic mark-making. Naleye’s work explores pattern and repetition through dense, graphic compositions. Gods MGMT operates as a collective, working with bold visual language that draws on pop iconography and cultural symbolism.
Art by Gods MGMT
What links them is not aesthetic similarity but curatorial intent. Entitled1 has developed each partnership over time, selecting artists in collaboration with art world advisors and cultural figures rather than chasing scale or social traction. The aim, O’Shaughnessy explains, is long-term investment. “We will hand select artists, and wider connected culture talent that we really believe in and then work closely with them over a longer-term period to tell their story and create an authentic dialogue that will resonate with the correct and targeted audience.”
That dialogue extends beyond sales. Entitled1 plans to bring its artists offline through intimate salon-style events and pop-ups, building a community that is as engaged in conversation as it is in acquisition. The model leans on what O’Shaughnessy describes as a content-to-commerce foundation, where storytelling and distribution sit side by side.
Art by Jake Hall
The platform’s broader editorial ambitions are equally clear. Alongside the art releases, Entitled1 launches with original content and collaborative projects, including a series curated with Paris-based director and photographer Fabien Montique and a short film by Nastassia Winge Tan. It signals a cultural lens that moves fluidly between art, fashion and film, without reducing any to marketing collateral.
In a landscape crowded with marketplaces and mood boards, Entitled1 arrives with a lower pitch. Discovery over hype. Conviction over algorithm. Whether it can build the community it envisions will unfold over time, but its opening statement is measured and self-assured. On 25 February, it goes live with three artists and a promise to do things differently.
