REFY Redefines the Lipstick: Movement Meets Modern Minimalism

Lipstick has always been a staple – instantly recognisable, deeply personal, endlessly expressive. Yet, as beauty has evolved, the science and genetics behind the lipstick has not been altered. That is, until now.

Enter REFY Lip Stick: the brand’s most ambitious product to date. Minimal by design but maximal in impact, it is a fusion of innovation and intention, created for a generation that demands both modern beauty and purpose. 

Following the record-breaking success of REFY’s Lip Sculpt – which sold one every four seconds – and their award-winning Blur Liner and Lip Gloss, the brand’s co-founders Jess Hunt and Jenna Meek are once again challenging convention. 

“Lip Stick is about empowerment through simplicity,” explains Hunt. “We wanted to create something bold yet wearable – a product that moves with you, not against you.”

A First-of-Its-Kind Design

REFY’s design philosophy has always been rooted in precision and performance. The Lip Stick takes that ethos even further with its unique applicator: a cooling rollerball nestled within a teardrop-shaped soft cushion, devised to deliver pigment seamlessly while feeling luxuriously smooth on application. 

Gone are the days of tugging or dryness. Each twist of the custom click-release mechanism dispenses the perfect amount of product – no mess, no waste, just pure control. It is a lipstick that adapts to your lips, your routine and your pace.

Co-founder Jenna Meek adds, “Lip Stick marks a landmark in REFY’s history – our largest campaign to date and our most empowering product. It’s made for those who live busy lives and want to be bold without compromise.”

Soft Power, Strong Finish 

The formula itself is where innovation meets comfort. Infused with hydrating oils and soft-blur powders, the Lip Stick achieves the balance between rich colour and enduring comfort. The result is a satin finish that diffuses light beautifully, creating a soft sheen that feels as good as it looks.

Available in six varied nude shades, each one inspired by real lip tones, the collection highlights one’s natural beauty. Bold yet wearable, elevated yet understated – a true reflection of REFY’s ability to translate simplicity into sophistication.

In user trials, 91% agreed the formula is hydrating, and 93% said the applicator made the product effortless to apply. Seamless and enhancing, its beauty engineered for movement. 

Simplified Beauty, Amplified Confidence 

Since its 2020 debut, REFY has built a global following by stripping back excess and focusing on innovation that matters. Their formulas are vegan, cruelty-free, fragrance-free and Leaping Bunny certified, each created to suit all skin tones and types. 

The launch of Lip Stick feels like the natural next step. A reinvention of a classic, designed for the modern minimalist.

For REFY, beauty isn’t static. Its alive, intentional and made to move. 

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By Amelia Whearty, October 2025