Breaking the Boyband Mould, with Hits and Heart
WRITER: Patrick Grady
Thrown in at the deep end as something of a guinea pig experiment (what happens when you drop five boys from across the UK into the K-Pop machine?), the result? Utter brilliance. They know exactly where they want to sit in the new music landscape, and they’re ready to make some noise. Not your typical boyband (no cookie-cutter choreography or matching outfits here), they’re carving out something different. In February, the lads debuted their first hit, Ariana – and a hit it was. So much so, even the namesake herself, Ms. Grande took notice.
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PHOTOGRAPHER Simonas Berukstis
VIDEOGRAPHER Jay Seba
EDITOR Archie Dalziel
STYLIST Adele Cany
HAIR STYLIST Jr Slane
MAKE-UP ARTIST Eliza Clarke
PRODUCTION ASSISTANT Benjamin Stone
DIGI TECH Alex Kim
1ST CAMERA ASSISTANT Madison Blair
2ND CAMERA ASSISTANT Alejandro Martinez-Campos
STYLING ASSISTANT Indy Davy
STYLING ASSISTANT Savannah Jones